The 2008 Hot Rods at the Beach brings the heat to Santa Cruz Beach Boardwalk on October 4 & 5. More than 500 hot rods and classics cruise to the Boardwalk to help Santa Cruz Police Officers raise money for the Industrial Arts Scholarship program. Helping Automotive Service Technology students at Santa Cruz High School and Watsonville High School further their education in industrial arts, the car show has awarded $80,000 since its inception.